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Case file

Dan Ariely

Wikipedia's first sentence called it “israeli professor of behavioral economics”. Today it says “american author and professor of business administration at duke university”. The one-line description Wikipedia serves to search engines and AI systems read “Israeli American professor of psychology and behavioral economics”. It now reads “Israeli-American professor of psychology and behavioral economics (born 1967)”.
Measured, not asserted. Every count, date and revision on this page was taken from Wikipedia's own history and checked against the live article. The words quoted are theirs.
Machine-checked against the full current article on 2026-08-03.
We saved snapshots of this article over twenty years; you are reading the 2025 one. Red dashes: removed from Wikipedia since. Pale dots: rewritten; the numbered note shows what it says now. 1 tap a number or a side note to jump between them
The opening as it read in 2025

Israeli-American professor of psychology and behavioral economics (born 1967) Dan Ariely ( Hebrew : דן אריאלי ; born April 29, 1967) is an Israeli-American professor and author. He serves as a James B. Duke Professor of psychology and behavioral economics at Duke University . He is the co-founder of several companies implementing insights from behavioral science. Ariely wrote an advice column called "Ask Ariely" in The Wall Street Journal from June 2012 until September 2022. He is the author of the three New York Times best selling books Predictably Irrational , The Upside of Irrationality , and The Honest Truth about Dishonesty . He co-produced the 2015 documentary (Dis)Honesty: The Truth About Lies . In 2021, a paper with Ariely as the fourth author was discovered to be based on falsified data and was subsequently retracted. In 2024, Duke completed a three-year confidential investigation and according to Ariely concluded that "data from the honesty-pledge paper had been falsified but found no evidence that Ariely used fake data knowingly". Ariely's life, research, and book Predictably Irrational inspired the NBC television series The Irrational ; it premiered on September 25, 2023.

This is Wikipedia's own text, saved in our repository. Their copy of it is revision 1297273616.
Today
Wikipedia's first sentence called it “israeli professor of behavioral economics”. Today it says “american author and professor of business administration at duke university”. The one-line description Wikipedia serves to search engines and AI systems read “Israeli American professor of psychology and behavioral economics”. It now reads “Israeli-American professor of psychology and behavioral economics (born 1967)”. Read the current article and compare.
201020152020Oct '232025
Counts in the opening at each snapshot. Green: the word gained ground. Red: it was cut. Grey: no change.

What Wikipedia says this is

Every article opens by defining its subject. This one was redefined since 2010, and today's defining sentence is their current revision.

Then

israeli professor of behavioral economics

Now

american author and professor of business administration at duke university

Struck red text is no longer in the article; dotted amber text was rewritten. Every revision id links to Wikipedia's copy; the text shown is our own saved copy. Data: /data. Wikipedia text is CC BY-SA; quoted for the record; not affiliated with Wikipedia.

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