Act.IL (also Act-IL) is a social networking service used by supporters of Israel to oppose online "anti-Israel content" such as the boycott, divestment and sanctions movement (BDS). Its activities were referred to as "an online propaganda campaign1" and "a virtual situation room of pro-Israel experts". Act.IL directed its users to "missions" to like, comment on, and share pro-Israel material on social media. It also asked users to flag, report, and respond to criticisms of Israel. Users were guided on how to respond, which might entail writing a reply using the provided talking points, or sharing or upvoting an allied comment. The app also provided users with ready-made memes promoting Israel's perspective for them to share. By completing missions users earned points, unlocked badges, and had their scores displayed on leaderboards.