Wikipedia's first sentence called it “artificial intelligence company that provides brand safety and ad verification solutions for brands and adverti”. Today it says “israeli company that provides brand safety and ad verification services for brands and advertisers”. The one-line description Wikipedia serves to search engines and AI systems read “Artificial intelligence company”. It now reads “Israeli Artificial intelligence company”.
Measured, not asserted. Every count, date and revision on this page was taken from Wikipedia's own history and checked against the live article. The words quoted are theirs.
Machine-checked against the full current article on 2026-08-03.
We saved snapshots of this article over twenty years; you are reading the 2020 one. Red dashes: removed from Wikipedia since.Pale dots: rewritten; the numbered note shows what it says now.Red text: written in or rewritten since the previous snapshot.1 tap a number or a side note to jump between them
The opening as it read in 2020
AdVerif.ai is an artificial intelligence company that provides brand safety and ad verification solutions for brands and advertisers. It specializes in automatically identifying disinformation and fake news with FakeRank, a proprietary news quality measure.1 AdVerif.ai was founded in 2017 by computer scientist Or Levi. The company has locations in Amsterdam and Tel Aviv . In 2019, AdVerif.ai was selected among CB Insights’ list of ‘Game Changing Startups’ with potential to transform society and economies for the better.2AdVerif.ai’s technology uses machine learning and natural language processing to automatically detect questionable content. The technology is being used by fact checking organizations in Europe and the US to identify and debunk disinformation.3 Is AI the solution?" .
This is Wikipedia's own text, saved in our repository. Their copy of it is revision 898992106.
The opening as it stood on October 6, 2023 2 passages from the previous snapshot no longer appear
Artificial intelligence company ( Learn how and when to remove this message ) AdVerif.ai is an artificial intelligence (AI) company that provides brand safety and ad verification solutions for brands and advertisers. It specializes in automatically identifying disinformation and fake news with FakeRank, a proprietary news quality measure. AdVerif.ai was founded in 2017 by computer scientist Or Levi. AdVerif.ai's technology uses machine learning and natural language processing to automatically detect questionable content. The technology is being used by fact-checking organizations in Europe and the US to identify and debunk disinformation. Is AI the solution?" .
Red text was written in or rewritten since the previous snapshot. Their copy is revision 1173686087.
The opening as it stood in 2025
Artificial intelligence company ( Learn how and when to remove this message ) AdVerif.ai is an artificial intelligence (AI) company that provides brand safety and ad verification services for brands and advertisers. It specializes in automatically identifying disinformation with FakeRank, a proprietary news quality measure. AdVerif.ai was founded in 2017 by computer scientist Or Levi. AdVerif.ai's technology uses machine learning and natural language processing to detect questionable content.The technology is being used for fact-checking in Europe and the US to identify and debunk disinformation.It is also used by government agencies and ad networks.AdVerif.ai has offices in New York City , Los Angeles , and Chicago . Is AI the solution?" .
Red text was written in or rewritten since the previous snapshot. Their copy is revision 1287616453. This is our newest snapshot; the live article may have moved again since.
Today
Wikipedia's first sentence called it “artificial intelligence company that provides brand safety and ad verification solutions for brands and adverti”. Today it says “israeli company that provides brand safety and ad verification services for brands and advertisers”. The one-line description Wikipedia serves to search engines and AI systems read “Artificial intelligence company”. It now reads “Israeli Artificial intelligence company”. Read the current article and compare.
2020
Oct '23
2025
Counts in the opening at each snapshot. Green: the word gained ground. Red: it was cut. Grey: no change.
What Wikipedia says this is
Every article opens by defining its subject. This one was redefined since 2020, and today's defining sentence is their current revision.
Then
artificial intelligence company that provides brand safety and ad verification solutions for brands and adverti
Now
israeli company that provides brand safety and ad verification services for brands and advertisers
Struck red text is no longer in the article; dotted amber text was rewritten. Every revision id links to Wikipedia's copy; the text shown is our own saved copy. Data: /data. Wikipedia text is CC BY-SA; quoted for the record; not affiliated with Wikipedia.
