Wikipedia's first sentence called it “saas mobile marketing analytics and attribution platform”. Today it says “israeli data broker headquartered in san francisco”. The one-line description Wikipedia serves to search engines and AI systems read “Mobile attribution and analytics company”. It now reads “Data broker company”.
Measured, not asserted. Every count, date and revision on this page was taken from Wikipedia's own history and checked against the live article. The words quoted are theirs.
Machine-checked against the full current article on 2026-08-03.
We saved snapshots of this article over twenty years; you are reading the 2015 one. Red dashes: removed from Wikipedia since.Pale dots: rewritten; the numbered note shows what it says now.Red text: written in or rewritten since the previous snapshot.1 tap a number or a side note to jump between them
The opening as it read in 2015
AppsFlyer is a SaaS mobile marketing analytics and attribution platform, based out of Herzliya , Israel , with offices around the world.1It is a privately held company founded in 2011 by Oren Kaniel, its current CEO, and Reshef Mann, its CTO. AppsFlyer received its first funding from the Microsoft Ventures Accelerator program. Their Software Development Kit is available for iPhone , Android , and Windows Phone apps . In 2014, AppsFlyer developed a complementary product called OneLink which provides deep linking support for custom media sources. In November 2014 TechCrunch article, AppsFlyer was identified by Apptopia as the most widely used SDK for analytics after Flurry . Once the AppsFlyer SDK is installed in a mobile app , it provides advertisers with conversion data for their user acquisition and retention campaigns. Advertisers login to their dashboard, and can monitor which media source was responsible for the mobile activity. Based on this information, advertisers then are able to optimize their advertising budget. AppsFlyer has the following features to help support advertisers' decision-making: Retention reports, Cohort analysis, TV app ad attribution, Bundled app tracking for iOS, OneLink, its mobile deep linking solution, and Rich in-app events. "Apptopia's New Service Is A "BuiltWith" For Apps" .2
This is Wikipedia's own text, saved in our repository. Their copy of it is revision 668489345.
The opening as it stood in 2020 10 passages from the previous snapshot no longer appear
( Learn how and when to remove this message ) AppsFlyer is a SaaS mobile marketing analytics and attribution platform, headquartered in San Francisco , California .
Red text was written in or rewritten since the previous snapshot. Their copy is revision 963442866.
The opening as it stood in 2025
Mobile attribution and analytics company AppsFlyer is a SaaS mobile marketing analytics and attribution platform.Founded in Israel in 2011, the company is now headquartered in San Francisco , California.
Red text was written in or rewritten since the previous snapshot. Their copy is revision 1270968796. This is our newest snapshot; the live article may have moved again since.
Today
Wikipedia's first sentence called it “saas mobile marketing analytics and attribution platform”. Today it says “israeli data broker headquartered in san francisco”. The one-line description Wikipedia serves to search engines and AI systems read “Mobile attribution and analytics company”. It now reads “Data broker company”. Read the current article and compare.
2015
2020
Oct '23
2025
Counts in the opening at each snapshot. Green: the word gained ground. Red: it was cut. Grey: no change.
What Wikipedia says this is
Every article opens by defining its subject. This one was redefined since 2015, and today's defining sentence is their current revision.
Then
saas mobile marketing analytics and attribution platform
Now
israeli data broker headquartered in san francisco
Struck red text is no longer in the article; dotted amber text was rewritten. Every revision id links to Wikipedia's copy; the text shown is our own saved copy. Data: /data. Wikipedia text is CC BY-SA; quoted for the record; not affiliated with Wikipedia.
