Hasbara

Hasbara ( הסברה ) (or hasbarah ) is the Hebrew noun for the action of "explaining".

Israel 's public diplomacy efforts are called hasbara in Hebrew . Hasbara ( ), also spelt hasbarah , is a noun that literally means "explanation". The term has been used by the State of Israel and by supporters of Israel to describe their efforts to explain Israeli government policies , and to promote Israel to the world at large. Detractors view hasbara as a euphemism for propaganda . "The word 'hasbara' means, literally, 'explanation.'" Fein, Leonard. "known by the prosaic Hebrew term 'hasbara,' ('explanation')" Burston, Bradley. "The media war Israel cannot win", Haaretz , May 25, 2004.

Public diplomacy in Israel , also known as Hasbara ( ), refers to public-relations efforts to disseminate positive information abroad about the State of Israel and its actions. The Israeli government and its supporters use the term to describe efforts to explain government policies and promote Israel in the face of negative press, and to counter what they see as attempts at delegitimisation of Israel . Hasbara is also a euphemism for propaganda . The word 'hasbara' means, literally, 'explanation.'" Fein, Leonard. It is all part of what Israelis call hasbara , a Hebrew word translated variously as "explanation," "interpretation" and "propaganda." Krauss, Clifford (10 May 1991). The New York Times . Shoval's talent for "hasbara"—the Hebrew euphemism for propaganda—is appreciated at American Jewish gatherings. "Israel admits it has an image problem" , The National , March 16, 2010

Public relations work by the State of Israel Public diplomacy of Israel is the use of public diplomacy in favor of the State of Israel , i.e. efforts aimed at communicating directly with citizens of other countries to inform and influence them so that they support or tolerate the Israeli government's strategic objectives.

Public relations work by the State of Israel The public diplomacy of Israel , or hasbara ( Hebrew : הַסְבָּרָה ), includes mass communication and individual interaction with foreign nationals through social and traditional media , as well as cultural diplomacy . Organizations involved include the IDF Spokesperson's Unit , Prime Minister's Office , Ministry of Foreign Affairs , and pro-Israeli civil society organizations. Historically, these efforts have evolved from being called " propaganda " by early Zionists (when the term was considered neutral), with Theodor Herzl advocating such activities in 1899, to the more contemporary Hebrew term hasbara introduced by Nahum Sokolow , which translates roughly to "explaining". This communicative strategy seeks to justify actions and is considered reactive and event-driven. Revue Européenne des Études Hébraïques (18): 103– 146.