Wikipedia's first sentence called it “online advertising technology company that offers services used by advertisers and publishers for the distribut”. Today it says “american online advertising technology company that offers services used by advertisers and publishers for the”.
Measured, not asserted. Every count, date and revision on this page was taken from Wikipedia's own history and checked against the live article. The words quoted are theirs.
Machine-checked against the full current article on 2026-08-03.
We saved snapshots of this article over twenty years; you are reading the 2020 one. Red dashes: removed from Wikipedia since.Pale dots: rewritten; the numbered note shows what it says now.Red text: written in or rewritten since the previous snapshot.1 tap a number or a side note to jump between them
The opening as it read in 2020
Innovid is an online advertising technology company that offers services used by advertisers and publishers for the distribution and management of digital ads. Originally launched as a video marketing platform, the company expanded its offering to include display and digital out-of-home when Herolens was acquired in 2019. Innovid is media agnostic and not involved in the media buying process at all. This allows Innovid to deliver unbiased reporting and analytics back to marketers.1
This is Wikipedia's own text, saved in our repository. Their copy of it is revision 957660110.
The opening as it stood on October 6, 2023 2 passages from the previous snapshot no longer appear
Innovid is an online advertising technology company that offers services used by advertisers and publishers for the distribution and management of digital ads. Originally launched as a video marketing platform, the company expanded its offering to include display and digital out-of-home when Herolens was acquired in 2019.
Red text was written in or rewritten since the previous snapshot. Their copy is revision 1128395939.
The opening as it stood in 2025
American online advertising technology company Innovid is an American online advertising technology company that offers services used by advertisers and publishers for the distribution and management of digital ads. Originally launched as a video marketing platform, the company expanded its offering to include display and digital out-of-home when Herolens was acquired in 2019.
Red text was written in or rewritten since the previous snapshot. Their copy is revision 1267383763. This is our newest snapshot; the live article may have moved again since.
Today
Wikipedia's first sentence called it “online advertising technology company that offers services used by advertisers and publishers for the distribut”. Today it says “american online advertising technology company that offers services used by advertisers and publishers for the”. Read the current article and compare.
2020
Oct '23
2025
Counts in the opening at each snapshot. Green: the word gained ground. Red: it was cut. Grey: no change.
What Wikipedia says this is
Every article opens by defining its subject. This one was redefined since 2020, and today's defining sentence is their current revision.
Then
online advertising technology company that offers services used by advertisers and publishers for the distribut
Now
american online advertising technology company that offers services used by advertisers and publishers for the
Struck red text is no longer in the article; dotted amber text was rewritten. Every revision id links to Wikipedia's copy; the text shown is our own saved copy. Data: /data. Wikipedia text is CC BY-SA; quoted for the record; not affiliated with Wikipedia.
