The word “colonial” appeared 1 times in this article's opening at its peak in October 6, 2023. Today the opening carries none. 7 remain further down the article, where a reader arriving from a search result does not go.
Measured, not asserted. Every count, date and revision on this page was taken from Wikipedia's own history and checked against the live article. The words quoted are theirs.
Machine-checked against the full current article on 2026-08-02. “colonial” appeared 1 times in this article's opening at its peak. Today the opening has none; the body has 7.
We saved snapshots of this article over twenty years; you are reading the October 6, 2023 one. Red dashes: removed from Wikipedia since.Pale dots: rewritten; the numbered note shows what it says now.Red text: written in or rewritten since the previous snapshot.1 tap a number or a side note to jump between them
The opening as it read in October 6, 2023
Pinkwashing (breast cancer) .1 Anarcho-queer collective Mashpritzot hold a die-in protest against Israeli pinkwashing and the perceived homo-normative priorities of the LGBT support centre in Tel Aviv . Culture Business Coming out Community African-American Disability and LGBTQ people Drag culture in New York City Dyke March Events Awareness periods Largest events Gay village Homophile movement Media Bury your gays Films New queer cinema Periodicals LGBTQ culture in New York City Pride Pride Month Parade Queer art QPR and QPP Same-sex relationship Cross-sex relationship Slang Polari Socialization Subcultures Symbols Flags Takatāpui Transgender culture of New York City Moe aikāne Tourism Wigstock Rights Adoption Civil union Decriminalization Gender self-identification Intersex Legal recognition of intersex people Legal recognition of non-binary gender Marriage Military service Parenting Rights by country or territory Trans rights Yogyakarta Principles Health Association of LGBTQ Psychiatrists MSM and Blood donation restrictions / HIV LGBTQ medical organizations Reproduction Mental health National LGBT Cancer Network Transgender health care Gender-affirming hormone therapy Gender-affirming surgery Gender transition Legal status of gender-affirming healthcare Misinformation Suicide Societal attitudes Allonormative amatonormative Cisnormative Heteronormative Comphet Opposition to LGBTQ rights UK anti-trans movement 2020s US anti-LGBTQ Trump-era persecution of trans people Grooming conspiracy theory Media portrayal Religion & LGBTQ Homosexuality Trans people Sexual diversity Stereotypes Issues Acephobia Arophobia AIDS stigma Anti-LGBTQ rhetoric Biphobia Bullying Censorship Closeted Outing Criminalization Domestic violence Erasure Straightwashing Bisexual Lesbian Trans Gay bashing Gayphobia Heteropatriarchy Heterosexism Homophobia Liberal Intersex discrimination Legality of conversion therapy Lesbophobia Suicide Youth vulnerability Migration Mixed-orientation marriage Racism Sexualism Transphobia Non-binary people Transgender inequality Trans men Trans women Violence in Belize in UK in US List Trans people Academic fields and discourse Communism & LGBTQ rights Gender studies Lesbian feminism Lavender linguistics LGBTQ conservatism In the US Neuroqueer theory Queer anarchism Queer studies Queer theory Social construction of gender Socialism & LGBTQ rights Transfeminism Transgender studies Travesti See also Autism and LGBTQ people Discrimination against LGBTQ people Gay-friendly GLAAD LGBTQ-affirming religious groups LGBTQ ageing LGBTQ retirement issues in the United States LGBTQ sex education Straight ally LGBTQ portal v t e Pinkwashing , also known as rainbow-washing , is the strategy of promoting LGBT rights protections as evidence of liberalism and democracy, especially to distract from or legitimize violence against other countries or communities. The concept has been used by Sarah Schulman in 2011 with reference to Israeli government public relations, and is related to homonationalism , the exploitation of sexual minorities to justify racism and xenophobia. Pinkwashing is a continuation of the civilizing mission used to justify colonialism, this time on the basis of LGBT rights in Western countries. More broadly, pinkwashing can also be defined as "the deployment of superficially sympathetic messages for [ends] having little or nothing to do with lesbian, gay, bisexual, transgender, and queer (LGBTQ) equality or inclusion", including LGBT marketing .2 "Profit From Pride – Pinkwashing as Part of Modern Marketing" . pressrelations Blog . There are <ref group=lower-alpha> tags or templates on this page, but the references will not show without a template or template (see the help page ).3
This is Wikipedia's own text, saved in our repository. Their copy of it is revision 1178815257.
The opening as it stood in 2015
Pinkwashing is a portmanteau compound word of the words pink and whitewashing . In the context of LGBT rights , it is used to describe a variety of marketing and political strategies aimed at promoting a product or an entity through an appeal to queer -friendliness, primarily by political or social activists. The phrase was originally coined by Breast Cancer Action to identify companies that claimed to support women with breast cancer while actually profiting from their illness.
Red text was written in or rewritten since the previous snapshot. Their copy is revision 669302313.
The opening as it stood in 2020 1 passage from the previous snapshot no longer appear
In the context of LGBT rights , it is used to describe a variety of marketing and political strategies aimed at promoting products, countries, people or entities through an appeal to gay-friendliness , in order to be perceived as progressive, modern and tolerant.The phrase was originally coined in 1992 by Breast Cancer Action to identify companies that claimed to support people with breast cancer while actually profiting from their illness.
Red text was written in or rewritten since the previous snapshot. Their copy is revision 965343226.
The opening as it stood in 2025 5 passages from the previous snapshot no longer appear
Promotional use of LGBTQ rights Anarcho-queer collective Mashpritzot hold a die-in protest against Israeli pinkwashing and the perceived homo-normative priorities of the LGBTQ support centre in Tel Aviv Culture Business Coming out Community African-American Disability and LGBTQ people Drag culture in New York City Dyke March Events Awareness periods Largest events Gay village Homophile movement Media Bury your gays Films New queer cinema Periodicals LGBTQ culture in New York City Pride Pride Month Parade Queer art QPR and QPP Same-sex relationship Cross-sex relationship Slang Polari Socialization Subcultures Symbols Flags Takatāpui Transgender culture of New York City Moe aikāne Tourism Wigstock Rights Adoption Civil union Decriminalization Gender self-identification Intersex Legal recognition of intersex people Legal recognition of non-binary gender Marriage Military service Parenting Rights by country or territory Trans rights Yogyakarta Principles Health Association of LGBTQ Psychiatrists MSM and Blood donation restrictions / HIV LGBTQ medical organizations Reproduction Mental health National LGBT Cancer Network Transgender health care Gender-affirming hormone therapy Gender-affirming surgery Gender transition Legal status of gender-affirming healthcare Misinformation Suicide Societal attitudes Allonormative amatonormative Cisnormative Heteronormative Comphet Opposition to LGBTQ rights UK anti-trans movement 2020s US anti-LGBTQ Trump-era persecution of trans people Grooming conspiracy theory Media portrayal Religion & LGBTQ Homosexuality Trans people Sexual diversity Stereotypes Issues Acephobia Arophobia AIDS stigma Anti-LGBTQ rhetoric Biphobia Bullying Censorship Closeted Outing Criminalization Domestic violence Erasure Straightwashing Bisexual Lesbian Trans Gay bashing Gayphobia Heteropatriarchy Heterosexism Homophobia Liberal Intersex discrimination Legality of conversion therapy Lesbophobia Suicide Youth vulnerability Migration Mixed-orientation marriage Racism Sexualism Transphobia Non-binary people Transgender inequality Trans men Trans women Violence in Belize in UK in US List Trans people Academic fields and discourse Communism & LGBTQ rights Gender studies Lesbian feminism Lavender linguistics LGBTQ conservatism In the US Neuroqueer theory Queer anarchism Queer studies Queer theory Social construction of gender Socialism & LGBTQ rights Transfeminism Transgender studies Travesti See also Autism and LGBTQ people Discrimination against LGBTQ people Gay-friendly GLAAD LGBTQ-affirming religious groups LGBTQ ageing LGBTQ retirement issues in the United States LGBTQ sex education Straight ally LGBTQ portal v t e Pinkwashing , also known as rainbow-washing , is the strategy of deploying messages that are superficially sympathetic towards the LGBTQ community for ends having little or nothing to do with LGBTQ equality or inclusion, including LGBTQ marketing . "Profit From Pride – Pinkwashing as Part of Modern Marketing" . pressrelations Blog .
Red text was written in or rewritten since the previous snapshot. Their copy is revision 1296714822. This is our newest snapshot; the live article may have moved again since.
Today
“colonial” appeared 1 times in this article's opening at its peak. Today the opening has none; the body has 7. Read the current article and compare.
2015
2020
Oct '23
2025
Counts in the opening at each snapshot. Green: the word gained ground. Red: it was cut. Grey: no change.
Where the word went
It left the opening. It did not leave the article. Wikipedia moved it down the page, where a reader arriving from a search result will not reach it.
“colonial” now appears 3× under Anti-pinkwashing, 73% of the way down the article
Struck red text is no longer in the article; dotted amber text was rewritten. Every revision id links to Wikipedia's copy; the text shown is our own saved copy. Data: /data. Wikipedia text is CC BY-SA; quoted for the record; not affiliated with Wikipedia.
