Shoreshthe drift report · all case files
Case file

Randall Rothenberg

Wikipedia's first sentence called it “president and ceo of the interactive advertising bureau”. Today it says “american business executive”.
Measured, not asserted. Every count, date and revision on this page was taken from Wikipedia's own history and checked against the live article. The words quoted are theirs.
Machine-checked against the full current article on 2026-08-03.
We saved snapshots of this article over twenty years; you are reading the 2010 one. Red dashes: removed from Wikipedia since. Pale dots: rewritten; the numbered note shows what it says now. 1 tap a number or a side note to jump between them
The opening as it read in 2010

Randall Rothenberg is the president and CEO of the Interactive Advertising Bureau , the trade association for interactive marketing in the U.S.1 He received an undergraduate degree in classics from Princeton University .2 He and his wife, Susan Roy, live in New York City and Shelter Island (town), New York .3 He has also served as the firm’s CMO. Prior to Booz Allen, Randall spent six years at The New York Times , as the technology editor and politics editor of the Sunday magazine, the daily advertising columnist, and a media and marketing reporter.4

This is Wikipedia's own text, saved in our repository. Their copy of it is revision 282195608.
Today
Wikipedia's first sentence called it “president and ceo of the interactive advertising bureau”. Today it says “american business executive”. Read the current article and compare.
201020152020Oct '232025
Counts in the opening at each snapshot. Green: the word gained ground. Red: it was cut. Grey: no change.

What Wikipedia says this is

Every article opens by defining its subject. This one was redefined since 2010, and today's defining sentence is their current revision.

Then

president and ceo of the interactive advertising bureau

Now

american business executive

Struck red text is no longer in the article; dotted amber text was rewritten. Every revision id links to Wikipedia's copy; the text shown is our own saved copy. Data: /data. Wikipedia text is CC BY-SA; quoted for the record; not affiliated with Wikipedia.

← back to the drift report